GOOGLE SEEMS TO PENALIZE EXACT MATCH KEYWORDS IN INTERNAL LINKS

Posted by in SEO on May 8, 2013

GOOGLE SEEMS TO PENALIZE EXACT MATCH KEYWORDS IN INTERNAL LINKS

GOOGLE SEEMS TO PENALIZE EXACT MATCH KEYWORDS IN INTERNAL LINKS

Overcoming Exact Match Domain Penalties using internal links

A great way to overcome EMD penalization is to use your internal linking structure to give preference to semantically similar keywords in your website. … on a model based on the Exact Match Domain bug that Google had for many years (read about it here).

How to avoid EMD penalties?
One of the easiest way to avoid exact match domain penalties is to use latent semantically indexed keywords that can help you diversity your keyword content. As I always explain to my clients, Google ranking is pretty much a competition of “relevancy”. The more you can “prove to Google” than your website is relevant for a particular keyword the higher the chances that you can beat your competitors for a particular search query.
The secret to overcoming the EM domain penalty is to use an internally diversified link portfolio. Instead of using your main keyword to build your internal relevancy, use other associated keywords to find a good anchor text. Try to limit usage of your main keyword as anchor text (specially between internal links) because this will raise the flags for over optimization. Simply link to your homepage using “home markup” LSI keyword and some good old latent semantically indexed keywords.

More: http://alexwebmaster.com/overcome-emd-penalization/

Google Seems To Penalize Exact Match Keywords In Internal Links

http://www.stikkymedia.com/blog/google-apparently-penalizes-exact-match-keywords-links

Does Exact Match Anchor Text Internal Links Hurt a Website?

Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the Google Penguin update. Penguin is said to penalize websites that are having too many exact match anchor text backlinks. But, does that count for internal links also?

The video below would help you to answer this question well.

http://www.youtube.com/watch?feature=player_embedded&v=6ybpXU0ckKQ

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